Teh Fail is the quotient and the product, the prime and the factor, the pi and the i.

The Idiocy of ‘Lit’ People

“Do we really want reading to be as effortless as possible? The neuroscience of literacy suggests that, sometimes, the best way to make sense of a difficult text is to read it in a difficult format, to force our brain to slow down and process each word. After all, reading isn’t about ease—it’s about understanding. If we’re going to read Kant on the Kindle, or Proust on the iPad, then we should at least experiment with an ugly font.” —“Kant on a Kindle” by Jonah Lehrer

What the fuck? Why would anyone want to reduce legibility? Why not splatter oil all over the Mona Lisa—who knows, it might make you ‘look harder’.